2014 Sustainability Champion Award through the FairWild Standard

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The Biodiversity and Community Health (BaCH) Initiative’s partner TRAFFIC along with other partners of the FairWild Foundation developed the FairWild Standard – a pioneering tool to promote biodiversity conservation through sustainable use. The certification system is applied globally to assess the harvest and trade of wild medicinal plants and ensure a sustainable and fair management. More and more pioneering companies such as Pukka Herbs Ltd. focusing on ethical and sustainable practice are sourcing FairWild-certified wild plant ingredients and helping to shape ethical consumerism. That lead Pukka Herbs Ltd. to become a winner at the 2014 2degrees Sustainable Business Champions awards.

Learn more about the award and TRAFFIC’s involvement here. Read more about the FairWild Standard’s genesis here.

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